HuskyLiners.com
eCommerce - Responsive - Vehicle Selector

Husky Liners Website

eTool Developers was hired by Winfield Consumer Products (Husky Liners) to create a new, updated website. The project involved a number of unique issues that required customized solutions by eTool Developers. The website was built using eTools Developers’ SEO optimization tools and Google analytics. Additional tools were utilized in the actual shopping cart to track the conversion of shoppers to sales.
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A Focus on eCommerce

HuskyLiners.com is an eCommerce site matching the company’s products to a specific vehicle make, model and year, along with additional qualifiers specific to individual products and vehicle configurations. A custom data tool was created to aid in the organization and manipulation of the product data. In addition, the qualifiers for product selection were implemented in the website to aid the consumer in their selection process. The AAIA ACES vehicle classifications were tied into the search module to make the data and selection process ACES compliant. The eTool team worked closely with the Husky team, ensuring that the specific criteria needed for their product line was met.
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Responsive Design

We custom coded HuskyLiners.com to be responsive in order to reach all possible customers effectively. Tablet, phone or desktop the Husky Liners website automatically adapts to its environment creating the ultimate user experience for customers.
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LEER.com
Build Tool - Dealer Locator - Responsive Development - Coupons

LEER

The legendary industry leader approached eTool Developers to create a 21st-century website. During the first month after the LEER website was launched, visits per day increased 18.5%, pages viewed per day increased 380%, pages viewed per person increased 305%, time spent on the site increased 186%, bounce rate decreased 72% and the quantity of qualified leads generated increased 82.9%.
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Personalized Product Search

To assist LEER’s customers in their search for the perfect product for their truck, eTool Developers provided a “What Fits my Truck” feature for the site. Visitors choose the make, model, year and configuration of their truck from data sourced from the AAIA ACES standards, and are presented with the available LEER products. Specific products can then be personalized, and a quote request sent to the dealer in their area.
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Coupon Campaigns

We created a custom coupon system for LEER which is updated through our back-end interface monthly. Customers are able to submit coupons, and coupons are then tracked through our system. The dealer portal is synced to this system and uses charts which display this information to update dealers automatically when logged in. It is a great system for tracking coupon activity.
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Century-Caps.com
Build Tool - Responsive Development - Dealer Locator - Coupons

Century

For Century Caps, we implemented new and interesting visual capabilities such as the double slider, and the horizontal menu bar on the home page. We created many of the same functions used on LEER.com, while maintaining a new aesthetic for Century Caps.
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Personalized Product Search

To assist Century Customers in the search for the perfect product for their truck, eTool Developers provided a "What Fits my Truck" feature for the site. Visitors choose the make, model, year and configuration of their truck from data sourced from the AAIA ACES standards, and are presented with the available Century products. Specific products can then be personalized, and a quote request sent to the dealer in their area.
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Coupon Campaigns

We created a custom coupon system for Century which is updated through our back-end interface monthly. Customers are able to submit coupons, and coupons are then tracked through our system. The dealer portal is synced to this system and uses charts which display this information to update dealers automatically when logged in. It is a great system for tracking coupon activity.
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LivernoisMotorsports.com
Design - Responsive Development - eCommerce

Livernois

Livernois Motorsports provides fine-tuned, high performance custom racing parts. They wanted a new website to enhance their brand, restore functionality, and increase sales. Our team designed and developed a new site, driven by their newly improved and compliant data. A large focus on E-commerce, and an easy shopping experience drove the decisions behind the site's interface.
Pace-Edwards.com
Build Tool - Responsive Development - Dealer Locator

Pace Edwards

For Pace Edwards, we developed a user friendly interface, mobile responsive website. All website content is completely driven by our content management platform, and can be easily accessed by the client. The dealer locator and all website forms are powered by our back-end modules.
Evercoat.com
Responsive - Multilingual - Dealer Locator

Evercoat

Industry Leader ITW Evercoat came to eTool Developers to work with us to create a modern website to reach their prospective customers effectively. We created multiple search function options for easy navigation, such as search bar and A to Z search. All content and products as well as product safety sheets are completely driven by our Content Management Platform. The site is also Mobile Responsive and adapts depending on screen environment.
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Global Multilingual Functionality

Evercoat expressed interest in expanding their products to be easily accessible to many different countries. We implemented Multilingual functionality to their site all powered by our back end eTools. Using an interactive map on their home page you can easily access any Evercoat product in any language.
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GoRhino.com
Design - eCommerce - Responsive Development - Dealer Portal

Go Rhino

For this project, we created an eCommerce website with an easy to use guided product search. We also created a customized dealer portal, with many features and multiple levels of access. Everything on the website is easily managed through our Content Management Platform and back end tools.
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Go Rhino Products

Building off of the modern design for the site, we created an easy to use product search experience. Products can be found quickly using the search by vehicle tool, search bar, or by selecting a category and browsing.
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Go Rhino Forms

We created custom forms for the Go Rhino website using our survey builder tool. The Dealer Registration form is easy to use, and all of the data goes directly through our system.
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AutoMagic.com
Responsive - Multilingual - Dealer Locator

Auto Magic

AutoMagic carries a great variety of professional automotive care products and wanted a new and refreshing update for their website. We were able to implement a similar design to Evercoat as well as new features, such as a custom dealer locator which enables customers to find their nearest product provider. The site is also Mobile Responsive and adapts depending on screen environment.
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Spanish Implementation

In order to reach AutoMagics Spanish customer base, we implemented a Spanish part of the site powered by our back-end tools. When you select the Spanish language you have identical capability, and are able to browse products with the same ease.
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BigCountryAuto.com
Design - eCommerce - Responsive Development - Dealer Portal

Big Country

Big Country is another eCommerce mobile responsive site that we have developed, we included many of the same features and functionality for this project that we included on Go Rhino.
TeamCorporation.com
Design - Data Sheet System - Global Rep Locator

New Design

Team Corporation Hired eTool Developers to create a professional, clean and self sustaining website. They requested a number of customized additions that would enable them to provide the best detailed information to their prospective clients.
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Global Representatives

Team Corporation has vendors and dealers worldwide. We created an easy to use interactive map to help visitors find more information about their products.
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Product Details

Team Corporation's products provide a wide array or functions and serve a great number of needs. We created these pages to convey their complex product and safety information in an easy to navigate format.
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Technical Details

We created a PDF preview function that initiates when hovering over the link you wish to view.
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MotorState.com
eCatalogs - Design

Motor State Distributing

As a warehouse distributor of high-performance automotive components, Motor State Distributing needed to provide its customers (resellers and installers) with: (1) Up-to-date pricing and availability of its more than 75,000 part numbers from 550-plus product lines. (2) The convenience of online ordering. (3) Current product news, rebates and specials. Utilizing the eCMP content management platform and ePIM production information manager, eTool Developers addressed these three needs of the company and presented the results in an attractive, user-friendly website.
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Online Catalogs

The ePIM product information manager integrates all of Motor State’s product information into an online catalog developed by eTools enabling customers to find the products they need through a search by part number, keyword or by manufacturer. Search results provide detailed information about each product, and Motor State customers can check live pricing and availability.
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Current News and Information

Ensuring they provide current news about products they carry, including any specials or rebates available, is an important part of the customer service that Motor State provides. With their website built on the eCMP content management platform, Motor State is able to update the information they provide as soon as it is available, simply and easily with no additional costs.
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LaneAutomotive.com
eCatalogs - Design

Lane Automotive

Lane Automotive is a racing and high performance parts and accessories supplier serving the needs of racers, hot rodders, truck and off-road enthusiasts around the world through their showroom in Michigan, their catalogs, and their website designed and built by eTool Developers utilizing eCMP to give Lane the ability to keep the informative side of the site up-to-date and to keep the online catalogs current and complete as well.
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Online Product Database

eTool Developers incorporated Lane’s product data into an easy-to-use online sales tool with live pricing and availability using the ePIM product information manager. Customers can search by a specific part number or keyword, or browse by manufacturer to find the parts they need. The online product database returns results with available photos of the products, pricing, availability and links to more detailed information in their online interactive catalogs.
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Online Interactive Catalogs

eTool Developers complemented the online searchable product database with electronic versions of Lane’s printed catalogs. Each catalog can be searched by keyword, manufacturer, product type or part number, and each product in the catalog is tied to the interactive database for live pricing and availability.
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Auto Transmissions Parts
Design - User Friendly Search

Auto Transmissions Parts

eTool Developers was tasked to create a new, modern, and very simple to use website for their eCommerce retail customers. The site was designed to allow a customer to complete an order within a few very easy to handle steps from start to finish. This website required aggregating large amounts of data and organizing it to assemble an easy and clean website that would allow visitors to readily pick a part that fits their needs.
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Easy Product Search

We created a way for visitors to readily search for any vehicle combinations and easily click add to cart and continue browsing for the other parts that were needed. The website also provides an easy category browsing experience.
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Hedman.com
eCommerce - Dealer Locator - Vehicle Selector

Hedman

For this project, we created a user friendly eCommerce site. All content and products are completely driven by our Content Management Platform and can be easily managed by the client. Custom imports were created to help client manage various assets associated to products. A search tool was also implemented to assist customers in finding their desired product as easily as possible.