About Us

We're in the business of building better websites.

About Us

eTool Developers LLC is a Grand Rapids, MI based web development agency that was founded in 2001, focusing on the website and internet marketing needs of companies in the Automotive Aftermarket Industry.  For 20 years, we have assisted our clients with custom website development, complex data management, eCommerce implementations and internet marketing solutions to grow their businesses.  We are aware of the unique challenges retailers, distributors and manufacturers face when competing online in today's market.

Reaching your customers online is more important now than ever before.  Reach them effectively with an industry compliant, custom built website that fits your company's specific needs.  Our software platform is full of all the tools you'll need.  Give us a call today!  We would be happy to discuss the vision you have for your business and assist you in building the modern website you have been searching for. If you need it, we can build it.

We are also committed to the future of the Automotive Aftermarket Industry. With self driving vehicles and electric cars on the horizon, we predict innovative digital tools will be in very high demand. That's why we're researching the next-generation of eCommerce shopping technology, such as Mobile Applications, Virtual and Augmented Reality Ecosystems and Blockchain Technology. If you have that next level idea to reach your consumers in an exciting new way, give us a call and let's build something incredible together.

Our Executive Leadership

Luanne Brown

Luanne Brown

Founder, President

Will Brown

Will Brown

Director of Operations

Dan Hughes

Dan Hughes

Director of Technology

Luanne's Story

Luanne Brown has more than 40 years of business management experience.  Before starting eTool Developers, Luanne was the CFO and business manager of a multimedia firm where she developed the skills and specialized knowledge required to lead a highly competitive technology company.  In focusing eTool Developers' efforts on the automotive aftermarket, Luanne is very involved in the industry including serving on the Board of Directors of SEMA (Specialty Equipment Market Association) from 2008 to 2015.  Luanne recently received the 'Women at the Wheel' recognition by Babcox Publications.

Luanne also served many years running the SEMA Cares committee and had been a member of several other SEMA Councils and Committees.  Luanne currently serves as Vice President of the Automotive Aftermarket Charitable Foundation and serves on their Executive Committee. She has become one of the Automotive Aftermarket's leading experts, conducting numerous seminars on internet marketing and advertising at the SEMA Show, PRI (Peformance Racing Industry) trade show and various AutoCare Association events.

  • SEMA Board of Directors 2008 - 2015
  • SEMA Cares Chair 2010 - 2015
  • SEMA Member, including ETTN, TORA, PRO, and SBN
  • Automotive Aftermarket Charitable Foundation Vice President - Active
  • AutoCare Association Member
  • 2007 Athena Award recipient
  • 2015 WAAI Spirit of Leadership Award recipient
  • 2021 Women at the Wheel - Babcox Publications

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