eTool Developers was founded in 2001, focusing on the website and internet marketing needs of companies in the Automotive Aftermarket Industry. For many years, we have assisted our clients with custom website development, complex data management, ecommerce implementation, internet marketing and search engine optimization solutions to grow their businesses. We are aware of the unique challenges retailers, distributors and manufacturers face when competing online in today's market.

Reaching your customers online is more important than ever. Reach them effectively with an industry compliant, custom built website that fits your companies specific needs. Our content management platform is full of all of the tools you will need well after launch. Give us a call today! We would be happy to discuss the vision you have for your business, and assist you in building the modern website you have been searching for. Let us help you reach your goals! If you need it, we can build it.

Our Leader
The Team
Luanne Brown
Founder, President

Luanne Brown, company founder and President, has more than 40 years business management experience. Before founding eTool Developers, Luanne was CFO and business manager of a multimedia firm where she developed the skills and specialized knowledge required to lead a highly competitive high-technology company. In focusing eTools efforts on the automotive aftermarket, Luanne is very involved in the industry including serving on the board of directors of SEMA (Specialty Equipment Market Association) from 2008 to 2015, is presently Immediate Past Chairman of its SEMA Cares committee and a member of many other SEMA Councils and Committees as well. She also serves on the Automotive Aftermarket Charitable Foundation Board of Trustees as Treasurer and a member of their Executive Committee. Luanne volunteers for the Women’s Board of the Car Care Councils Education Committee. She has become one of the Industry's leading experts, conducting numerous seminars on internet marketing and advertising at the SEMA Show, HDA Truck Pride’s annual meeting, the Aftermarket eForum, PRI (Performance Racing Industry) trade show, and various Auto Care Association events.

With a diverse background and wide-ranging experience in marketing, technology, multimedia and graphic design, the eTools team is capable of handling the assorted needs of companies small and large.  Each individual is a proven leader in his or her area of expertise, and together have the talent and skills required to complete our clients’ projects efficiently, effectively and economically.

Industry Participation

SEMA Board of Directors 2008-2015
SEMA Cares Past Chair
SEMA Member, including ETTN, LTAA, PRO and SBN
Automotive Aftermarket Charitable Foundation Board of Trustees
Auto Care Association Member
Recipient of 2007 Athena Award
Recipient of 2015 WAAI Spirit of Leadership Award

Our Partners